Portrait Carolyn Matthews Founder Quail House

Carolyn ‘CJ’ Matthews

Founder/Managing Member


  • Former Director of Marketing for Residential Assisted Living Academy
  • 35 year Experience s a Business Strategic Management and Marketing Consultant
  • Former Long Term Care Insurance Specialist

Carolyn is a founding member of the Residential Assisted Living National Association (RALNA), which helps to protect the rights of the residential assisted living owner/operators and also, the Las Vegas chapter leader. She is trained and certified as a Residential Assisted Living Specialist and has helped train and support other RAL owners start their group homes from the ground up. This first-hand industry experience is priceless information that is applied daily to the Quail House.

Her passion for quality senior care stems from personal experience with several family members. The lengthy and frustrating experience of finding trustworthy, high quality care in a home-like environment was so difficult that she decided that the industry needed a change. She set out to learn the business of Residential Assisted Living and Memory Care. Connecting with her two business partners that were dedicated to the same goal, she is now fulfilling her goal of providing the type of senior care home that she wanted for her family.

Carolyn is also the founder and CEO of High Octane Systems, Inc., and a B.S. Business Marketing honor graduate from Oregon State University. Her specialties include strategic consulting and coaching for rapid business growth, personal development, negotiation training, marketing strategy plans, sales copy collateral, team building, cultural design, and development for in-house staff and customer/tribe attraction and retention.

CJ has developed powerful systems for sales, management, and marketing, and used these skills to become the #1 National Sales Agent for GE Long Term Care Insurance including assisted living and memory care. This role gave her the opportunity to dive into the ins-and-outs of the assisted living industry. Most importantly, it gave her a direct insight into the care setting preferences from the seniors themselves and their families.

Carolyn is a voracious reader and lover of learning with a travel addiction. She can often be found in museums and historical libraries in her travels.